Linking the USP to brand John Noble, what makes me the “Purple Cow” to quote Seth Godin 

  1. Attribute
    Positive, optimistic, experienced marketer.
  1. Characteristics
    Highly self-motivated.
  1. Values
    Trust, honest and reliable.
  1. Description 
    The eternal optimist who is intelligent and fun to be with.
  1. Strengths
    Ability to get on with people at all levels.
  1. Phrases about John when introduced to others
    Expert in marketing.
    Customer person.
    Experience in FMCG.