Never Let FMCG Competitors…

1. Have More Space on Shelf than their Fair Share
2. Be More Relevant to ‘Youth’ – they are the future!
3. Be More Relevant to ‘Young Adults’ – they are your consumers!
4. Outspend you on Media
5. Be the preferred Taste
6. Get ahead on Innovation, Packaging and Equipment
7. Capture Prime Time Visibility
8. Get ahead of Availability
9. Establish a Long Term Pricing Strategy
10. Have a Higher Customer Service Reputation – You must be the customer’s ‘preferred supplier’!