Zero Moments Of Truth
2) ZMOT – See Video
3) FMOT – First Moments Of Truth (e.g. buying the products
4) SMOT – Second Moment Of Truth (e.g. experiencing the product)
Now you can build marketing campaigns and be much more effective using the tools that today’s technology has to offer, and be far more effective in reaching your consumer and help influence the positive outcomes that every marketer desires!