Key Marketing Objectives For A FMCG

KEY MARKETING OBJECTIVES
These are to build consumer preferences and maximise volume.

Consumer Preference is driven by:
– Image (Advertising)
– Taste/Product Performance (product/advertising/sampling)
– Presence (visibility/quality and consistency of execution)

Volume is driven by:
– Value (price balanced by preference)
– Distribution/Availability
– Presence/Preference