Introduction to Blogging

What is a Blog?
A diary.  A conversation pad.  A “weblog”.

General Features
Text, photos and videos.
Links to other blogs or websites.
Frequently uploaded.

Learn to Blog Using WordPress
Why Blog?
Research.
Brand loyalty.
Targetting.
Ease & efficiency.

Blogging is interactive.
Inbound links are very important, as Google looks for them.
Blogging is all about “Content Marketing”.
You do blogging to influence a consumer at the moment that most influences their decision making.

Types of Bloggers
The Entrepreneur.
The Hobbyist.
The Corporate.
The Part-Time Professional.
The Full-Time Professional.

Blogging Styles
There are a great many!
Insights (Sharing ideas/trends), Ambition, Meme, Pigsback (Current popular topics), Life, Brand, Detractor (Hatred), Announcement (New news), Video, Photo, Review, Evangelist (Passionate blog about a social cause), List, Survey, Feature, Repost, Guest, Interview, Event, Live (Real time), Bridge (Writing about something unknown), Classified (A post that identifies a need for X), Response and Contact.

Blogging using WordPress
Think through your subject before you start.  Keep your audience.  Note the story “One red paper clip to get a house”. 

Topics
Individual Achievements.
Events.
Research.
Theories.
Promotional.
Seasonal.
Out of the box.

Finally!
Think how your blog is going to evolve over the next few months and link it to Twitter and other social media – Good luck!